Love doing nothing

Last night Natuzzi took centre stage at the Serpentine Sackler Gallery in London for the UK debut of their Re-vive range. Supported by The Society of British Interior Design they treated us to the experience of the world’s first performance recliner.

In classic British reserved style these beautiful chairs remained un-sat on for the first part of the event. There was much stroking of leather and admiring of the ergonomic technology but few ventured to kick back and properly put these stunning recliners to the test. However as the Prosecco continued to flow and guest speaker Denise Lewis urged us all to try the range for ourselves, everyone became quite literally more comfortable about relaxing into what I can only describe as the most comfortable chair I have ever sat in. Re-vive moves with the body, adjusting as you change position so as I curled up, rolled from side to side, the chair moved with me and this I guess is what makes it so uniquely comfortable.

Natuzzi’s sales team struck the perfect balance; discretely on hand with information and clear enthusiasm for their product but also taking the time to really find out about their potential customer’s business. Benjamin took us through the range, the options on finish and size and got us thinking about where these chairs could sit within our current projects. The good news is that Natuzzi now have a dedicated UK trade team so the charming Benjamin and his colleagues are available to help with orders.

Both Denise Lewis and Vanessa Brady, SBID President, commented on the importance of quiet time away from the distractions of phones and other people and Vanessa cited the importance that this me time plays in the creative process. As David and I headed back to Sussex we were both considering whether a Linear King Re-vive in Pearl Grey could pass as a legitimate business expense.